Category Archives: Customers

Customers – ultimately, the customer is why we do what we do – without customers, we have no-one to consume our products or services and no reason to produce or deliver them. Whether we are public sector or private sector, our customers can be internal to the organisation as well as external and the transactions do not necessarily involve the exchange of money.

Core Values – Corporate Guiding Light or Corporate Spin?

Tweet I work as a consultant with numerous globally recognised brands – often at the forefront of Customer Experience (CX) and organisational transformation initiatives. photo credit: pierremarcel Before even setting foot on the client site, I have always made it … Continue reading

Posted in Business, Customers, People, Strategy | Tagged , , , , , , | Leave a comment

Still focussing on your products? You’re doomed to extinction

Organisations that place their products and services at the centre of their corporate thinking face the same fate as the dinosaurs – they are doomed to extinction. They need to change their culture and behaviours from the very core; to stop pushing products and to start winning customers hearts, minds – and wallet share. Continue reading

Posted in Customers | Tagged , , , | 31 Comments