Category Archives: Customers

Customers – ultimately, the customer is why we do what we do – without customers, we have no-one to consume our products or services and no reason to produce or deliver them. Whether we are public sector or private sector, our customers can be internal to the organisation as well as external and the transactions do not necessarily involve the exchange of money.

Still focussing on your products? You’re doomed to extinction

Organisations that place their products and services at the centre of their corporate thinking face the same fate as the dinosaurs - they are doomed to extinction. They need to change their culture and behaviours from the very core; to stop pushing products and to start winning customers hearts, minds - and wallet share. Continue reading
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