Tag Archives: dinosaur

Process, the Unsexy Shape of Your Customer-Centric World (Part 3 of 6)

Tweet Business processes are collections of  structured activities and tasks that produce a specific product/service for your customer(s); they encapsulate ‘WHAT you do’ and ‘HOW you do it’. Does my Process look big in this? photo credit: bogenfreund Over time, … Continue reading
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Still focussing on your products? You’re doomed to extinction

Organisations that place their products and services at the centre of their corporate thinking face the same fate as the dinosaurs - they are doomed to extinction. They need to change their culture and behaviours from the very core; to stop pushing products and to start winning customers hearts, minds - and wallet share. Continue reading
Posted in Customers | Tagged , , , | 31 Comments