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Tag Archives: dinosaur
Process, the Unsexy Shape of Your Customer-Centric World (Part 3 of 6)
Tweet Business processes are collections of structured activities and tasks that produce a specific product/service for your customer(s); they encapsulate ‘WHAT you do’ and ‘HOW you do it’. Does my Process look big in this? photo credit: bogenfreund Over time, … Continue reading
Still focussing on your products? You’re doomed to extinction
Organisations that place their products and services at the centre of their corporate thinking face the same fate as the dinosaurs – they are doomed to extinction. They need to change their culture and behaviours from the very core; to stop pushing products and to start winning customers hearts, minds – and wallet share. Continue reading
Posted in Customers
Tagged Customer Centricity, Customer Experience Management, dinosaur, extinct
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